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	<title>We Are Essential &#187; sribd</title>
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		<title>Your favourite business book?</title>
		<link>http://www.essentialresearch.co.uk/blog/2009/08/your-favourite-business-book/</link>
		<comments>http://www.essentialresearch.co.uk/blog/2009/08/your-favourite-business-book/#comments</comments>
		<pubDate>Sun, 09 Aug 2009 18:31:41 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Essential Reading]]></category>
		<category><![CDATA[business books]]></category>
		<category><![CDATA[learning resources]]></category>
		<category><![CDATA[reading list]]></category>
		<category><![CDATA[sribd]]></category>

		<guid isPermaLink="false">http://www.essentialresearch.co.uk/blog/?p=250</guid>
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			<content:encoded><![CDATA[<p>We&#8217;re big advocates of reading; we even have an &#8220;Essential library&#8221; containing what we consider to be exceptional titles in our areas of interest. We&#8217;re always encouraging one another to dip into a book we&#8217;ve recently enjoyed, with <a href="http://curiouslypersistent.wordpress.com/2008/05/26/perfect-pitch-the-art-of-selling-ideas-and-winning-new-business/">Perfect Pitch</a> and <a class="zem_slink" title="Predictably Irrational" rel="homepage" href="http://www.predictablyirrational.com/">Predictably Irrational</a> recently doing the circuit. The most recent addition &#8211; the 10th anniversary edition of the <a href="http://www.cluetrain.com/">Cluetrain Manifesto</a> &#8211; will undoubtedly be doing the same.</p>
<p>I can see our library expanding soon thanks to the Scribd presentation below. &#8220;<a href="http://myfavoritebizbook.com/">My Favourite Business Book</a>&#8221; was a website designed to promote the launch of &#8220;<a class="zem_slink" title="The 100 Best Business Books of All Time: What They Say, Why They Matter, and How They Can Help You" rel="amazon" href="http://www.amazon.com/100-Best-Business-Books-Time/dp/1591842409%3FSubscriptionId%3D0G81C5DAZ03ZR9WH9X82%26tag%3Dzemanta-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D1591842409">The 100 best business books of all time</a>&#8220;. The authors invited the public to offer their opinions and reviews, and 26 have been collected below.</p>
<p>It is well worth a read (and a bookmarking, for that matter).<br />
<a style="margin: 12px auto 6px auto; font-family: Helvetica,Arial,Sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 14px; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none; display: block; text-decoration: underline;" title="View My Favorite Business Book on Scribd" href="http://www.scribd.com/doc/18195075/My-Favorite-Business-Book">My Favorite Business Book</a> <object width="450" height="500" data="http://d.scribd.com/ScribdViewer.swf?document_id=18195075&amp;access_key=key-1irxlt8gsufwwvbhf2t4&amp;page=1&amp;version=1&amp;viewMode=list" type="application/x-shockwave-flash"><param name="id" value="doc_720231830222260" /><param name="name" value="doc_720231830222260" /><param name="align" value="middle" /><param name="quality" value="high" /><param name="play" value="true" /><param name="loop" value="true" /><param name="scale" value="showall" /><param name="wmode" value="opaque" /><param name="devicefont" value="false" /><param name="bgcolor" value="#ffffff" /><param name="menu" value="true" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="mode" value="list" /><param name="src" value="http://d.scribd.com/ScribdViewer.swf?document_id=18195075&amp;access_key=key-1irxlt8gsufwwvbhf2t4&amp;page=1&amp;version=1&amp;viewMode=list" /><param name="allowfullscreen" value="true" /></object></p>
<p>My vote would have to go to <a href="http://www.amazon.co.uk/Art-Innovation-Success-Through-IDEO/dp/186197583X">The Art of Innovation</a> (my review is <a href="http://curiouslypersistent.wordpress.com/2009/03/03/the-art-of-innovation/">here</a>). Not only was it the first book I read with the explicit notion of it being relevant to my job, but it is also the title whose lessons have stuck with me the closest. Whether you a researcher, a designer, a creative or an administrator, there are many valuable tips for success within the workplace.</p>
<p><a href="http://www.essentialresearch.co.uk/blog/2009/08/your-favourite-business-book">sk</a></p>
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