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I went to my first conference held abroad to give my first conference presentation, and ended up with my first conference win. Which was nice. I’ve blogged my thoughts on the conference at my personal site. Brandheld – our in-depth study in the mobile internet landscape with key recommendations on how to improve adoption – won [...]  Press release: Handsets, cost and connection speed holding back mobile internet adoption
London, 21 January, 2010: A huge 76% of mobile phone users don’t use their mobile to access the internet a UK-wide study into our mobile habits by leading research specialist Essential Research has revealed. The news comes despite industry [...] We’ve just completed our latest House Special, ‘Brandheld’ which investigates consumers’ mobile habits in the UK. What we’ve seen is there is genuine interest from consumers to engage with brands that they already connect with in everyday life by using mobile internet services as an extension and addition to this whilst on the move. |
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