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Over the past week, we’ve put up several blog posts about how we undertook the methodology. These are collected below. Part 1 – Consultation Part 2 – Ethnography Part 3 – Qualitative Part 4 – Quantitative On our main website, we have set up a Brandheld page which has some information on the project, and [...]  It’s six months old now but I’ve only just got around to reading this eulogy for the focus group. In it, some recent marketing errors are highlighted. Namely: Tropicana’s new logo The author chasistes the companies for not listening. Rather bizarrely, she then squarely places the blame for this on the use of [...] |
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