About us

This is the blog of Essential Research. Read more about us here or go back to our main website here

 

September 2010
M T W T F S S
« Aug    
 12345
6789101112
13141516171819
20212223242526
27282930  

Categories

Brandheld – Summary and Topline Findings

Over the past week, we’ve put up several blog posts about how we undertook the methodology. These are collected below.

Part 1 – Consultation

Part 2 – Ethnography

Part 3 – Qualitative

Part 4 – Quantitative

On our main website, we have set up a Brandheld page which has some information on the project, and [...]

Remove the plural from tools and…

It’s six months old now but I’ve only just got around to reading this eulogy for the focus group.

In it, some recent marketing errors are highlighted. Namely:

Tropicana’s new logo
Motrin advertising
Facebook’s Terms of Service
Sci-Fi/Syfy rebranding

The author chasistes the companies for not listening. Rather bizarrely, she then squarely places the blame for this on the use of [...]