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Eight things to read over the long weekend

If you are looking for avoidance strategies to distract you from the impending nuptials, you could do far worse than check out the following eight links:

Title: Brands and branding
Link: http://culturalstrategygroup.com/wp-content/uploads/2010/10/brands-and-branding-csg.pdf
What it is: Model for defining brand culture from former Harvard Business School professor
Why you should read it: A succinct method for capturing the nature of [...]

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