|
I went to my first conference held abroad to give my first conference presentation, and ended up with my first conference win. Which was nice. I’ve blogged my thoughts on the conference at my personal site. Brandheld – our in-depth study in the mobile internet landscape with key recommendations on how to improve adoption – won [...]  I’ve written a couple of things in the past few weeks. To coincide with speaking at the MRG Conference, I wrote an article for Mediatel on Brandheld entitled “Mobile internet adoption isn’t an inevitability”. And in a response to a debate in Research magazine as to whether bigger or smaller agencies are better, I wrote “What if [...] Over the past week, we’ve put up several blog posts about how we undertook the methodology. These are collected below. Part 1 – Consultation Part 2 – Ethnography Part 3 – Qualitative Part 4 – Quantitative On our main website, we have set up a Brandheld page which has some information on the project, and [...] Press release: Handsets, cost and connection speed holding back mobile internet adoption
London, 21 January, 2010: A huge 76% of mobile phone users don’t use their mobile to access the internet a UK-wide study into our mobile habits by leading research specialist Essential Research has revealed. The news comes despite industry [...] We’ve just completed our latest House Special, ‘Brandheld’ which investigates consumers’ mobile habits in the UK. What we’ve seen is there is genuine interest from consumers to engage with brands that they already connect with in everyday life by using mobile internet services as an extension and addition to this whilst on the move. |
|
|
|
Copyright © 2012 Essential Research - All Rights Reserved |
||
Recent Comments