It’s six months old now but I’ve only just got around to reading this eulogy for the focus group.

In it, some recent marketing errors are highlighted. Namely:

Tropicana’s new logo
Motrin advertising
Facebook’s Terms of Service
Sci-Fi/Syfy rebranding

The author chasistes the companies for not listening. Rather bizarrely, she then squarely places the blame for this on the use of [...]