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May 2013
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The Job experiment

This video is a fantastic example of creatively solving a problem. Namely, how to get a job. This will probably be the best $6 he has ever invested.

We’ve been conducting our own job experiment. Through social media, we have been publicising our job vacancies. For a princely sum of zero, we have already been fortunate [...]

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Brandheld – Summary and Topline Findings

Over the past week, we’ve put up several blog posts about how we undertook the methodology. These are collected below.

Part 1 – Consultation

Part 2 – Ethnography

Part 3 – Qualitative

Part 4 – Quantitative

On our main website, we have set up a Brandheld page which has some information on the project, and [...]

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Branded services will make smart phones

Press release: Handsets, cost and connection speed holding back mobile internet adoption

London, 21 January, 2010: A huge 76% of mobile phone users don’t use their mobile to access the internet a UK-wide study into our mobile habits by leading research specialist Essential Research has revealed. The news comes despite industry [...]

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Essential Research Christmas Awards 2009

The ceremony for the 2009 Essential Research Christmas awards was held at the opulent Lots Road Pub & Dining Room. The winners were:

The Frank Sinatra award for “Getting married her way” went to…

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