Our digital media & technology tracker, the Essential Eye, plots a variety of devices on a scale from ‘just a lot of hype’ to ‘must have’.
So which are the UK’s ‘must-have’ devices? Predictably, it’s the iPhone and iPad at the top of the pile. But the Kindle and the Virgin TiVo box are next on [...]
And here’s another nugget of insight from the Essential Eye. 8 in 10 Virgin Media customers who watched catch-up TV last week did so through their TV screen.
Why is this important?
Of course consumers use PCs and laptops to watch TV programmes. But generally for specific programmes that were missed on TV, in relatively low volumes [...]
Today we’re very proud and happy to launch the Essential Eye – our new tracking study of 3,000 UK adults per quarter that reveals how audiences are using new media technology and importantly, what they are using it for.
It paints a comprehensive picture of your target audience: what they’ve got, how they’re using it, what [...]
Thought I’d import my post on this topic from my own blog. We’re all about storytelling at Essential Research, and this is why:
Insight and the Art of Storytelling
Incidentally, we’ve been running freebie storytelling training for our clients recently. So if you’re one of our clients (or think you might be soon) and fancy some free [...]
Interesting article here on the evolution of the TV remote control. “The remote control will change more in the next three years than it has in the previous six decades.” It’s exciting and rather terrifying in equal measures. As ever though, there’s a danger of forgetting the people who really matter in all of this [...]
Interesting report here from Ofcom that has been picked up by quite a few publications this morning. It’s easy to see how at face value this could read “teenagers prefer mobiles to TV”, sending TV channel controllers all round London into a panic. But I suspect that there’s no need for hysteria. While the TV device [...]
Slideshare copy of my slides – with notes – from today’s ’Connected Home’ Summit at the Streaming Media Europe conference. Thanks to William Cooper and all the other participants for a fascinating (I hope) session. All being well, you’ll be able to view this as a PDF with speaker notes. Feel free to like, disagree or [...]
Just in case you should be in the vicinity of Olympia on 18 Oct, I’ll be sharing a platform with Nigel Whalley of Decipher at the Streaming Media Europe – Connected Home conference. And I will be talking about consumers: how they are changing, what they are doing, and what they need from technology and [...]
Well, the press releases went out yesterday so now it’s official. We’ve been acquired by SPA Future Thinking.
We’ll continue to operate out of our current offices, with our current brand and current techniques and ‘Essential Way’ of working – but as the latest member of the SPA Future Thinking group, we’ll get access to the [...]
Slides from our talk on Tablets at The Hospital Club last night.
Thanks Tom and co for organising.
Admittedly these slides may require some explanation – so just shout.
Understanding the 4th Screen
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