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Some people only take part in research for financial benefit. There’s no point pretending this motivation doesn’t exist, because it does. Instead, it should be recognised and marginalised. This is done through a combination of the metaphorical carrot and stick. I won’t dwell on the stick, since these mechanisms should be hygiene factors for [...]  It’s six months old now but I’ve only just got around to reading this eulogy for the focus group. In it, some recent marketing errors are highlighted. Namely: Tropicana’s new logo The author chasistes the companies for not listening. Rather bizarrely, she then squarely places the blame for this on the use of [...] |
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