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February 2012
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Essential at the ARF Convention in NYC

Today I am experiencing a combination of jetlag and pride, having just returned from the ARF’s 75th Anniversary Annual Convention in New York.

I was there to present our paper on “New shopper journeys: the influence of digital media touchpoints” along with our clients on this project, Microsoft Advertising and Carat North America.

It is without doubt [...]

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The enduring power of the House Special

We attended an interesting session of the Westminster Media Forum yesterday, which looked at the evolving shape of video on demand and IPTV. We heard talks from organisations including Virgin Media, YouView, Thinkbox, Red Bee, Mediacom, Blinkbox and Oliver & Ohlbaum and although there was a good deal of debate, there was also rather a [...]

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The public has voted. So we’re talking at the ARF Convention.

ARF Re:Think logo

This year the ARF decided to let the industry decide which papers they’d like to hear presented at their Re:Think convention in New York. We’re delighted to say that our presentation, “The Future of Mobile Advertising”, co-written with Microsoft Advertising and ROI Research, was one of those voted in.

Together with ROI, we’ve done some [...]

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