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May 2013
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Eight things to read over the long weekend

If you are looking for avoidance strategies to distract you from the impending nuptials, you could do far worse than check out the following eight links:

Title: Brands and branding
Link: http://culturalstrategygroup.com/wp-content/uploads/2010/10/brands-and-branding-csg.pdf
What it is: Model for defining brand culture from former Harvard Business School professor
Why you should read it: A succinct method for capturing the nature of [...]

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Articles elsewhere

I’ve written a couple of things in the past few weeks.

To coincide with speaking at the MRG Conference, I wrote an article for Mediatel on Brandheld entitled “Mobile internet adoption isn’t an inevitability”.

And in a response to a debate in Research magazine as to whether bigger or smaller agencies are better, I wrote “What if [...]

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The real life social network

This presentation from Paul Adams of Google has been traversing the blogosphere for the last couple of weeks. But it is such a fantastic document that I can’t help but add to the chorus of approval.

The Real Life Social Network v2

View more documents from Paul Adams.

It is full of great thoughts and ideas, but there [...]

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Your favourite business book?

We’re big advocates of reading; we even have an “Essential library” containing what we consider to be exceptional titles in our areas of interest. We’re always encouraging one another to dip into a book we’ve recently enjoyed, with Perfect Pitch and Predictably Irrational recently doing the circuit. The most recent addition – the 10th anniversary [...]

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Better than Free

As part of our team meetings, we take it in turns to inform our colleagues what we have recently read and what (if anything ) we have learned from it. This week was my turn.

The blog seems like a good forum to extend this sharing to the wider world, and it is apt that the [...]

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