If you are looking for avoidance strategies to distract you from the impending nuptials, you could do far worse than check out the following eight links:
Title: Brands and branding
What it is: Model for defining brand culture from former Harvard Business School professor
Why you should read it: A succinct method for capturing the nature of [...]
I’ve written a couple of things in the past few weeks.
To coincide with speaking at the MRG Conference, I wrote an article for Mediatel on Brandheld entitled “Mobile internet adoption isn’t an inevitability”.
And in a response to a debate in Research magazine as to whether bigger or smaller agencies are better, I wrote “What if [...]
We’re big advocates of reading; we even have an “Essential library” containing what we consider to be exceptional titles in our areas of interest. We’re always encouraging one another to dip into a book we’ve recently enjoyed, with Perfect Pitch and Predictably Irrational recently doing the circuit. The most recent addition – the 10th anniversary [...]
As part of our team meetings, we take it in turns to inform our colleagues what we have recently read and what (if anything ) we have learned from it. This week was my turn.
The blog seems like a good forum to extend this sharing to the wider world, and it is apt that the [...]