If you are looking for avoidance strategies to distract you from the impending nuptials, you could do far worse than check out the following eight links:
Title: Brands and branding
Link: http://culturalstrategygroup.com/wp-content/uploads/2010/10/brands-and-branding-csg.pdf
What it is: Model for defining brand culture from former Harvard Business School professor
Why you should read it: A succinct method for capturing the nature of [...]
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