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Over the past week, we’ve put up several blog posts about how we undertook the methodology. These are collected below. Part 1 – Consultation Part 2 – Ethnography Part 3 – Qualitative Part 4 – Quantitative On our main website, we have set up a Brandheld page which has some information on the project, and [...] Press release: Handsets, cost and connection speed holding back mobile internet adoption
London, 21 January, 2010: A huge 76% of mobile phone users don’t use their mobile to access the internet a UK-wide study into our mobile habits by leading research specialist Essential Research has revealed. The news comes despite industry [...] We’ve just completed our latest House Special, ‘Brandheld’ which investigates consumers’ mobile habits in the UK. What we’ve seen is there is genuine interest from consumers to engage with brands that they already connect with in everyday life by using mobile internet services as an extension and addition to this whilst on the move. |
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