Slides from our talk on Tablets at The Hospital Club last night.
Thanks Tom and co for organising.
Admittedly these slides may require some explanation – so just shout.
Understanding the 4th Screen

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On this first day of Wimbledon 2011 we’re delighted to say that the BBC has commissioned us to conduct consumer research into their 3D TV coverage of the finals.

Working with the BBC and Sony Professional Solutions, we’ll be conducting research at a number of 3D cinema screenings of the men’s final, as well as some [...]

We’re delighted to say that ITV and Essential won last night’s ‘Best Research and Insight Project’ award at the AOP Awards. Well done to the team at ITV – not least for squeezing one last bit of value out of our ‘cross platform’ project. Sore heads all round this morning.

Our ITV Cross Platform study (or ITV’s Got The X Platform Factor, as it has come to be known) is the project that just keeps on giving.

Following Essential’s and ITV’s ‘Best Consumer Insights’ Award from the MRS in December, it’s now been shortlisted for ‘Best Research and Insight Project’ at the [...]

BrandRepublic has announced this week that Simon is the web’s 113th ‘most influential blogger’ in their BR200 list. Now that’s quite an accolade.

Hopefully this is some compensation for failing to secure one of ten seats on the MRG committee this week. (There were eleven candidates…)

Simon’s blog is here. But you knew that already.

We’re doing a couple of focus groups amongst regular users of Sky Player – Sky’s web-based VoD service. The groups are scheduled in for Wednesday 18th or Thursday 19th May, here in the Essential Lounge (SW6 4LZ)

So we are looking for people to take part. We’ll pay £40 cash for your participation. Groups are 90 [...]

Today we decided to say goodbye to our binder. (Shout quickly if you want one – it’s off to Freecyle shortly.) I felt strangely resistant to this. As a grad trainee, learning to use the binder was pretty much Point 1 on the induction plan. So the fact that our binder is now redundant feels [...]

I was feeling very popular earlier. I’d just successfully fielded something like my twentieth unsolicited sales call of the day. But I was curious. Why all this sudden love from suppliers whose names all sounded vaguely like teams on the Apprentice? Impact! Check. Progress! Check. Vanguard! Check. (I’m making these up, but you get the [...]

We’re delighted to say that Essential and ITV picked up the ‘Best Consumer Insights’ Award at last night’s Research Awards 2010. The award is for last-year’s cross-platform audiences study, looking at X Factor, Coronation Street, ITV Football and This Morning. Big thanks to Suzanne Lugthart, Sarah Messer, Mat Watson, Luc Hippolyte and of course Chad [...]