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New data from our digital media & technology tracker the Essential Eye (June 2012) shows just how many UK adults are now using second screens while watching TV. Some examples are shown below. Of those doing any form of ‘dual screening’ while watching TV in the past week, we also ask what they did. Nearly 1 [...]  YouView finally launched yesterday, with a successful consumer trial now largely completed. The YouView team have decided to focus heavily on the innovative ‘backward EPG’ which will introduce catch-up TV to more living rooms in the UK. When we first conducted an industry-wide VOD study a few years ago, we predicted that VOD would eventually migrate [...] Our digital media & technology tracker, the Essential Eye, plots a variety of devices on a scale from ‘just a lot of hype’ to ‘must have’. So which are the UK’s ‘must-have’ devices? Predictably, it’s the iPhone and iPad at the top of the pile. But the Kindle and the Virgin TiVo box are next on [...] Just pulled together a new Slideshare presentation combining Essential Eye data with a general synthesis of digital consumer trends from the last year or so. So here it is. If you’d liketo get your hands on the Essential Eye, just give me a shout. Changing Digital Behaviour May 2012 View more presentations from Essential Research And here’s another nugget of insight from the Essential Eye. 8 in 10 Virgin Media customers who watched catch-up TV last week did so through their TV screen.
Why is this important? Of course consumers use PCs and laptops to watch TV programmes. But generally for specific programmes that were missed on TV, in relatively low volumes [...] New data from our Essential Eye tracker shows that iPad owners are twice as likely as non tablet owners to look up relevant information while watching TV. We knew that tablets were being used regularly in the living room, while the TV was on, but this is the first time we’ve seen how much more [...] The latest data from the Essential Eye is now here, and some of it is too exciting to keep to ourselves, so we’ll be drip-feeding you with insight over the next few weeks. Here’s an appetizer: we asked mobile phone owners what they could do on their phones and what they’d like to be able to [...] Today we’re very proud and happy to launch the Essential Eye – our new tracking study of 3,000 UK adults per quarter that reveals how audiences are using new media technology and importantly, what they are using it for. It paints a comprehensive picture of your target audience: what they’ve got, how they’re using it, what [...] Thought I’d import my post on this topic from my own blog. We’re all about storytelling at Essential Research, and this is why: Insight and the Art of Storytelling Incidentally, we’ve been running freebie storytelling training for our clients recently. So if you’re one of our clients (or think you might be soon) and fancy some free [...] Interesting article here on the evolution of the TV remote control. “The remote control will change more in the next three years than it has in the previous six decades.” It’s exciting and rather terrifying in equal measures. As ever though, there’s a danger of forgetting the people who really matter in all of this [...] |
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