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February 2012
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Remote evolution

Interesting article here on the evolution of the TV remote control. “The remote control will change more in the next three years than it has in the previous six decades.” It’s exciting and rather terrifying in equal measures. As ever though, there’s a danger of forgetting the people who really matter in all of this [...]

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Mobile: better than telly?

Interesting report here from Ofcom that has been picked up by quite a few publications this morning. It’s easy to see how at face value this could read “teenagers prefer mobiles to TV”, sending TV channel controllers all round London into a panic. But I suspect that there’s no need for hysteria. While the TV device [...]

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Slides from the ‘Connected Home’ Summit

Slideshare copy of my slides – with notes – from today’s ’Connected Home’ Summit at the Streaming Media Europe conference. Thanks to William Cooper and all the other participants for a fascinating (I hope) session. All being well, you’ll be able to view this as a PDF with speaker notes. Feel free to like, disagree or [...]

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Some more conference speaking

 

 

Just in case you should be in the vicinity of Olympia on 18 Oct, I’ll be sharing a platform with Nigel Whalley of Decipher at the Streaming Media Europe – Connected Home conference. And I will be talking about consumers: how they are changing, what they are doing, and what they need from technology and [...]

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A new dawn

Well, the press releases went out yesterday so now it’s official. We’ve been acquired by SPA Future Thinking.

We’ll continue to operate out of our current offices, with our current brand and current techniques and ‘Essential Way’ of working – but as the latest member of the SPA Future Thinking group, we’ll get access to the [...]

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Understanding the 4th Screen

Slides from our talk on Tablets at The Hospital Club last night.
Thanks Tom and co for organising.
Admittedly these slides may require some explanation – so just shout.
Understanding the 4th Screen

View more presentations from Essential Research

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BBC chooses Essential for 3D Wimbledon research

On this first day of Wimbledon 2011 we’re delighted to say that the BBC has commissioned us to conduct consumer research into their 3D TV coverage of the finals.

Working with the BBC and Sony Professional Solutions, we’ll be conducting research at a number of 3D cinema screenings of the men’s final, as well as some [...]

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We’ve gone and won another one

We’re delighted to say that ITV and Essential won last night’s ‘Best Research and Insight Project’ award at the AOP Awards. Well done to the team at ITV – not least for squeezing one last bit of value out of our ‘cross platform’ project. Sore heads all round this morning.

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Another award nomination

Our ITV Cross Platform study (or ITV’s Got The X Platform Factor, as it has come to be known) is the project that just keeps on giving.

Following Essential’s and ITV’s ‘Best Consumer Insights’ Award from the MRS in December, it’s now been shortlisted for ‘Best Research and Insight Project’ at the [...]

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We have a maven in our midst

BrandRepublic has announced this week that Simon is the web’s 113th ‘most influential blogger’ in their BR200 list. Now that’s quite an accolade.

Hopefully this is some compensation for failing to secure one of ten seats on the MRG committee this week. (There were eleven candidates…)

Simon’s blog is here. But you knew that already.

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