ARF Re:Think logo
This year the ARF decided to let the industry decide which papers they’d like to hear presented at their Re:Think convention in New York. We’re delighted to say that our presentation, “The Future of Mobile Advertising”, co-written with Microsoft Advertising and ROI Research, was one of those voted in.
Together with ROI, we’ve done some [...]
AdAge reports today on an interesting survey from the Consumer Electronics Association in the US, which offers some evidence that consumers no longer see new technology as a discretionary purchase – but as an intrinsic part of their everyday lives. And they are sacrificing clothes and food to pay for those smartphone upgrades. (Sort of.) [...]
We’ve had a deluge of Xmas eCards in our inboxes over the last few days. Which is lovely of course. My favourite has to be this effort from BBC Worldwide.
Seasons greetings.
Stuart
Essential is of course platform-neutral, independent and impartial when it comes to media. But as a Virgin Media customer, I am almost salivating with excitement about the announcement today of this potential tie-up between Virgin Media and TiVo.
Although the FT describes it as a ‘rebuff to Project Canvas’, I’d imagine this has got [...]
I’ve just been reading this Research Live contribution from Forrester analyst Tamara Barber, entitled “Market research catches up with Web 2.0”. Tamara confidently asserts that “it’s time for the industry to embrace online communities as a research tool.”
I’m constantly irritated by this assumption that the research industry has yet to wake up [...]
I’m just back from speaking at the BBC’s Open Access Forum – a meeting of the multiple organisations involved in driving or facilitating internet adoption in the UK – from the BBC, BT and Google to mentors from local grass-roots initiatives.
The event was introduced by Mark Thompson and hosted by Gavin Esler, who could teach [...]
Every now and then I find myself mourning the loss of those national icons that have fallen by the wayside as media has changed and evolved: Grandstand, The UK Top 40, a dog-eared copy of the AA Roadmap of Britain, Teletext, the lingerie pages of the Freemans catalogue.
But typically something quickly shakes me out of my [...]
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