The ceremony for the 2009 Essential Research Christmas awards was held at the opulent Lots Road Pub & Dining Room. The winners were:
The Frank Sinatra award for “Getting married her way” went to…
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Some people only take part in research for financial benefit. There’s no point pretending this motivation doesn’t exist, because it does. Instead, it should be recognised and marginalised. This is done through a combination of the metaphorical carrot and stick. I won’t dwell on the stick, since these mechanisms should be hygiene factors for [...] Fantastic visualisation from Gary Hayes – click through to go to the original page, including sources for the figures. A similar count for social media can be found here. sk From Abstruse Goose sk We’re always keeping a look out for new and innovative ways to convey our ideas and present our work. Prezi is firmly on our radar. Check out the one minute tutorial at the homepage or have a play about with the below presentation from Wired sk It’s six months old now but I’ve only just got around to reading this eulogy for the focus group. In it, some recent marketing errors are highlighted. Namely: Tropicana’s new logo The author chasistes the companies for not listening. Rather bizarrely, she then squarely places the blame for this on the use of [...] The video below is doing the rounds at the moment. It reminds me A LOT of another video that went around a year or so ago (featuring the same music), but alas I can’t find it. Anyway, there are some interesting points in it even when some of the “facts” are taken with a pinch of [...] We’re big advocates of reading; we even have an “Essential library” containing what we consider to be exceptional titles in our areas of interest. We’re always encouraging one another to dip into a book we’ve recently enjoyed, with Perfect Pitch and Predictably Irrational recently doing the circuit. The most recent addition – the 10th anniversary [...] As part of our team meetings, we take it in turns to inform our colleagues what we have recently read and what (if anything ) we have learned from it. This week was my turn. The blog seems like a good forum to extend this sharing to the wider world, and it is apt that the [...] Hello, and thanks for stopping by! We’ve made the move from Tumblr to a self-hosted WordPress blog. Armed with a snazzy new template, we’re relaunching our blog. Everyone at Essential will be contributing. We shall be writing about what we’re doing, what we’re learning and what is catching our eye.
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