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Following on from Stuart’s excellent post about his experiences of working with and researching new media as a platform, I’d like to draw attention to a couple of recent examples of digital marketing that caught my eye. (They have all been around the blogosphere a couple of times already, but there is a reason for that. [...] We’re pleased to welcome several more new additions to the team. Malia Milligan joins us as a Research Manager on the Quantitative side, having previously worked at both Channel 4 and the BBC World Service. Lina Pio and Tom Timbers join us as graduate trainees. Both will initially be working on the Qualitative side of the business, [...] This video is a fantastic example of creatively solving a problem. Namely, how to get a job. This will probably be the best $6 he has ever invested. We’ve been conducting our own job experiment. Through social media, we have been publicising our job vacancies. For a princely sum of zero, we have already been fortunate [...] Over the past week, we’ve put up several blog posts about how we undertook the methodology. These are collected below. Part 1 – Consultation Part 2 – Ethnography Part 3 – Qualitative Part 4 – Quantitative On our main website, we have set up a Brandheld page which has some information on the project, and [...] Drawing inspiration from Robocop, Minority Report and other future-facing science fiction, this video presents an interesting look at what our daily lives could become once our reality is fully augmented. Augmented (hyper)Reality: Domestic Robocop from Keiichi Matsuda on Vimeo. Exciting, or worrying? Those that know us will have noted that our iPhones are never far from our hands. [...] Press release: Handsets, cost and connection speed holding back mobile internet adoption
London, 21 January, 2010: A huge 76% of mobile phone users don’t use their mobile to access the internet a UK-wide study into our mobile habits by leading research specialist Essential Research has revealed. The news comes despite industry [...]
Some people only take part in research for financial benefit. There’s no point pretending this motivation doesn’t exist, because it does. Instead, it should be recognised and marginalised. This is done through a combination of the metaphorical carrot and stick. I won’t dwell on the stick, since these mechanisms should be hygiene factors for [...] Fantastic visualisation from Gary Hayes – click through to go to the original page, including sources for the figures. A similar count for social media can be found here. sk |
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