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Eight things to read over the long weekend

If you are looking for avoidance strategies to distract you from the impending nuptials, you could do far worse than check out the following eight links:

Title: Brands and branding
Link: http://culturalstrategygroup.com/wp-content/uploads/2010/10/brands-and-branding-csg.pdf
What it is: Model for defining brand culture from former Harvard Business School professor
Why you should read it: A succinct method for capturing the nature of [...]

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An award-winning paper

I went to my first conference held abroad to give my first conference presentation, and ended up with my first conference win. Which was nice. I’ve blogged my thoughts on the conference at my personal site.

Brandheld – our in-depth study in the mobile internet landscape with key recommendations on how to improve adoption – won [...]

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Articles elsewhere

I’ve written a couple of things in the past few weeks.

To coincide with speaking at the MRG Conference, I wrote an article for Mediatel on Brandheld entitled “Mobile internet adoption isn’t an inevitability”.

And in a response to a debate in Research magazine as to whether bigger or smaller agencies are better, I wrote “What if [...]

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Innovative online video advertising

Following on from Stuart’s excellent post about his experiences of working with and researching new media as a platform, I’d like to draw attention to a couple of recent examples of digital marketing that caught my eye.

(They have all been around the blogosphere a couple of times already, but there is a reason for that. [...]

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The real life social network

This presentation from Paul Adams of Google has been traversing the blogosphere for the last couple of weeks. But it is such a fantastic document that I can’t help but add to the chorus of approval.

The Real Life Social Network v2

View more documents from Paul Adams.

It is full of great thoughts and ideas, but there [...]

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Evolution into revolution

We’re pleased to welcome several more new additions to the team.

Malia Milligan joins us as a Research Manager on the Quantitative side, having previously worked at both Channel 4 and the BBC World Service.

Lina Pio and Tom Timbers join us as graduate trainees. Both will initially be working on the Qualitative side of the business, [...]

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The Job experiment

This video is a fantastic example of creatively solving a problem. Namely, how to get a job. This will probably be the best $6 he has ever invested.

We’ve been conducting our own job experiment. Through social media, we have been publicising our job vacancies. For a princely sum of zero, we have already been fortunate [...]

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Brandheld – Summary and Topline Findings

Over the past week, we’ve put up several blog posts about how we undertook the methodology. These are collected below.

Part 1 – Consultation

Part 2 – Ethnography

Part 3 – Qualitative

Part 4 – Quantitative

On our main website, we have set up a Brandheld page which has some information on the project, and [...]

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Domestic Robocop

Drawing inspiration from Robocop, Minority Report and other future-facing science fiction, this video presents an interesting look at what our daily lives could become once our reality is fully augmented.

Augmented (hyper)Reality: Domestic Robocop from Keiichi Matsuda on Vimeo.

Exciting, or worrying?

Those that know us will have noted that our iPhones are never far from our hands. [...]

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Branded services will make smart phones

Press release: Handsets, cost and connection speed holding back mobile internet adoption

London, 21 January, 2010: A huge 76% of mobile phone users don’t use their mobile to access the internet a UK-wide study into our mobile habits by leading research specialist Essential Research has revealed. The news comes despite industry [...]

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