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March 2010
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Domestic Robocop

Drawing inspiration from Robocop, Minority Report and other future-facing science fiction, this video presents an interesting look at what our daily lives could become once our reality is fully augmented.

Augmented (hyper)Reality: Domestic Robocop from Keiichi Matsuda on Vimeo.

Exciting, or worrying?

Those that know us will have noted that our iPhones are never far from our hands. [...]

Branded services will make smart phones

Press release: Handsets, cost and connection speed holding back mobile internet adoption

London, 21 January, 2010: A huge 76% of mobile phone users don’t use their mobile to access the internet a UK-wide study into our mobile habits by leading research specialist Essential Research has revealed. The news comes despite industry [...]

Essential Research Christmas Awards 2009

The ceremony for the 2009 Essential Research Christmas awards was held at the opulent Lots Road Pub & Dining Room. The winners were:

The Frank Sinatra award for “Getting married her way” went to…

Producing polls, plotting personalities and predicting preferences

Some people only take part in research for financial benefit. There’s no point pretending this motivation doesn’t exist, because it does. Instead, it should be recognised and marginalised. This is done through a combination of the metaphorical carrot and stick.

I won’t dwell on the stick, since these mechanisms should be hygiene factors for [...]

Mobile industry count

Fantastic visualisation from Gary Hayes – click through to go to the original page, including sources for the figures.

A similar count for social media can be found here.

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As a quant researcher, I couldn’t possibly comment

From Abstruse Goose

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Prezi and presenting on a single canvas

We’re always keeping a look out for new and innovative ways to convey our ideas and present our work.

Prezi is firmly on our radar. Check out the one minute tutorial at the homepage or have a play about with the below presentation from Wired

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Remove the plural from tools and…

It’s six months old now but I’ve only just got around to reading this eulogy for the focus group.

In it, some recent marketing errors are highlighted. Namely:

Tropicana’s new logo
Motrin advertising
Facebook’s Terms of Service
Sci-Fi/Syfy rebranding

The author chasistes the companies for not listening. Rather bizarrely, she then squarely places the blame for this on the use of [...]

A social media revolution?

The video below is doing the rounds at the moment. It reminds me A LOT of another video that went around a year or so ago (featuring the same music), but alas I can’t find it.

Anyway, there are some interesting points in it even when some of the “facts” are taken with a pinch of [...]

Your favourite business book?

We’re big advocates of reading; we even have an “Essential library” containing what we consider to be exceptional titles in our areas of interest. We’re always encouraging one another to dip into a book we’ve recently enjoyed, with Perfect Pitch and Predictably Irrational recently doing the circuit. The most recent addition – the 10th anniversary [...]