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Today I am experiencing a combination of jetlag and pride, having just returned from the ARF’s 75th Anniversary Annual Convention in New York. I was there to present our paper on “New shopper journeys: the influence of digital media touchpoints” along with our clients on this project, Microsoft Advertising and Carat North America. It is without doubt [...]  We’ve just completed our latest House Special, ‘Brandheld’ which investigates consumers’ mobile habits in the UK. What we’ve seen is there is genuine interest from consumers to engage with brands that they already connect with in everyday life by using mobile internet services as an extension and addition to this whilst on the move. |
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