Simon Kendrick has joined us from ITV as a Research Manager. He joined from ITV, where he was a Commercial Research Consultant. Simon was heavily involved in the syndicated Television Opinion Monitor and specialised in understanding the online VOD marketplace.

Simon began his research career at GfK NOP Media. He has a First in [...]

First there was Samsung’s LED sheep viral ad and now sheep have been spotted wearing branded vests while grazing near motorways and railway lines. Apparently this is already being described as ‘lambient media’ 

Our research exec Kat Slater gave her first ever presentation this year.

And it was to 300 people at the MRS conference.

Quite how you follow that, we don’t know. But it seems only fair that Kat picked up a ‘Special Contribution to Conference’ award at the Research Awards in December, as part of [...]

We’ve created a bright, open-plan creative Lounge in our existing building in Fulham.

It’s a place for us to think, read, brainstorm and write our proposals and debriefs away from the noise of our main office.

But it’s also a place for you.

We’ve recently used the Lounge for client meetings and debriefs and [...]

Work hard and dance hard. The Essential way.

On Sept 2nd we’ll be revealing the findings from our in-depth study of VOD  from the consumer perspective. If your organisation was involved in the consultation phase, you should already be sending some attendees to the initial debrief, and a report / on-site debrief will be available to purchase thereafter. For everyone else, we’ll be making the [...]

Essential field trip to Henley Royal Regatta. Stripey ties, sports jackets and hats were the order of the day.

This survey would beg to differ

http://www.digitalspy.co.uk/tv/a104645/women-rush-through-sex-for-tv-shows.html

Not if this is anything to go by

We’re very pleased to announce our latest recruit, Chris Hurry. Chris has joined us as a Senior Research Manager to support Alex Vishney, head of our burgeoning quant department. Chris joins us from GCAP Radio, the UK’s leading commercial radio group, where since 2005 he held the position of Customer Insights Manager. Prior to this Chris managed brand, [...]