I set out as a wide-eyed innocent in the world of market research in 2001 as a graduate trainee with NFO WorldGroup. About 3 minutes into the course I realised quantitative research was not for me, and 18 long months later I was finally able to inch my way over into qual. Around 6 months after TNS took over NFO Worldgroup I left to join qualitative agency Cragg Ross Dawson where I spent a year working on a number of COI projects and writing LOTS of reports. One year later I then made the somewhat impulsive decision to move to Scotland, returning to join TNS in their Edinburgh office. After 3 years of rain, fried food and Irn Bru I returned to London and joined Essential last July as a relative newbie to the world of media research. One year on, I am now almost as geeky as the rest of my colleagues, regularly reading (and understanding) articles with sentences like the following;
“You can’t post tweets directly through the widget, but then who would want to? You’re still using the FiOS remote to navigate the feeds, clearly a sub-optimal interface for tweeting.”
Clearly.
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