New data from our digital media & technology tracker the Essential Eye (June 2012) shows just how many UK adults are now using second screens while watching TV. Some examples are shown below.
Of those doing any form of ‘dual screening’ while watching TV in the past week, we also ask what they did. Nearly 1 in 5 now say they looked up information that was relevant to the TV show they were watching. And a remarkable 1 in 6 say they looked up information that was related to a TV ad they saw. (This is even higher among tablet owners.)
You can find out more about the Essential Eye by dropping me a line.