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Just pulled together a new Slideshare presentation combining Essential Eye data with a general synthesis of digital consumer trends from the last year or so. So here it is. If you’d liketo get your hands on the Essential Eye, just give me a shout. Changing Digital Behaviour May 2012 View more presentations from Essential Research  And here’s another nugget of insight from the Essential Eye. 8 in 10 Virgin Media customers who watched catch-up TV last week did so through their TV screen.
Why is this important? Of course consumers use PCs and laptops to watch TV programmes. But generally for specific programmes that were missed on TV, in relatively low volumes [...] New data from our Essential Eye tracker shows that iPad owners are twice as likely as non tablet owners to look up relevant information while watching TV. We knew that tablets were being used regularly in the living room, while the TV was on, but this is the first time we’ve seen how much more [...] |
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