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April 2011
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Eight things to read over the long weekend

If you are looking for avoidance strategies to distract you from the impending nuptials, you could do far worse than check out the following eight links:

Title: Brands and branding
Link: http://culturalstrategygroup.com/wp-content/uploads/2010/10/brands-and-branding-csg.pdf
What it is: Model for defining brand culture from former Harvard Business School professor
Why you should read it: A succinct method for capturing the nature of a brand

Title: Using discourse analysis to fuel brand strategies
Link: http://www.slideshare.net/merlien/using-discourse-analysis-to-fuel-brand-strategies-by-ray-poynter
What it is: Overview of the strands of discourse analysis, rooted in academia
Why you should read it: Builds upon academic thinking with potential applications for commercial market research

Title: Research Robots: A dramatic new way to conduct research & generate insights
Link: http://www.brainjuicer.com/xtra/BrainJuicer_DigiViduals_Research_Robots_Paper.pdf
What it is: Brainjuicer paper on their digividuals methodology
Why you should read it: A unique method to repurpose existing information on the internet (privacy concerns notwithstanding)

Title: The future of research for consumer insights
Link: http://www.psfk.com/2011/04/the-future-of-research-for-consumer-insights.html
What it is: Summary of a Journal of Advertising Research article on research in a decades time
Why you should read it: Picks out key trends and methods to be aware of, in a more readable format than the original article

Title: The South by South West panels, illustrated
Link: http://mashable.com/2011/03/13/sxsw-panels-illustrated/
What it is: 40 visual summaries of panel sessions from SxSW
Why you should read it: Builds on previous visual notes presentation and provides key info from the event in a succinct format

Title: Soft values, Hard facts
Link: http://thinkquarterly.co.uk/01-data/soft-values-hard-facts/
What it is: Interview with Peter Kruse on tapping into behavioural change
Why you should read it: A unique methodology utilising qual and quant to predict people’s behaviour

Title: Lenny Murphy shares his Thoughts on the Bumpy Future of Market Research
Link: http://www.researcharts.com/2011/04/lenny-murphy-on-the-bumpy-future-of-market-research/
What it is: Opinion on some of the key trends within the research industry
Why you should read it: Convincing rationale on why the research industry might split into three distinct segments

Title: The devil in the details: Qualitative recruitment screeners
Link: http://wipqrtalks.wordpress.com/2011/04/17/the-devil-in-the-details-qualitative-recruitment-screeners/
What it is: Broad overview of the importance of qual screeners
Why you should read it: Comprehensive overview that acts as a refresher for more senior hands and guidance for more junior



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