If you are looking for avoidance strategies to distract you from the impending nuptials, you could do far worse than check out the following eight links:
Title: Brands and branding
Link: http://culturalstrategygroup.com/wp-content/uploads/2010/10/brands-and-branding-csg.pdf
What it is: Model for defining brand culture from former Harvard Business School professor
Why you should read it: A succinct method for capturing the nature of a brand
Title: Using discourse analysis to fuel brand strategies
Link: http://www.slideshare.net/merlien/using-discourse-analysis-to-fuel-brand-strategies-by-ray-poynter
What it is: Overview of the strands of discourse analysis, rooted in academia
Why you should read it: Builds upon academic thinking with potential applications for commercial market research
Title: Research Robots: A dramatic new way to conduct research & generate insights
Link: http://www.brainjuicer.com/xtra/BrainJuicer_DigiViduals_Research_Robots_Paper.pdf
What it is: Brainjuicer paper on their digividuals methodology
Why you should read it: A unique method to repurpose existing information on the internet (privacy concerns notwithstanding)
Title: The future of research for consumer insights
Link: http://www.psfk.com/2011/04/the-future-of-research-for-consumer-insights.html
What it is: Summary of a Journal of Advertising Research article on research in a decades time
Why you should read it: Picks out key trends and methods to be aware of, in a more readable format than the original article
Title: The South by South West panels, illustrated
Link: http://mashable.com/2011/03/13/sxsw-panels-illustrated/
What it is: 40 visual summaries of panel sessions from SxSW
Why you should read it: Builds on previous visual notes presentation and provides key info from the event in a succinct format
Title: Soft values, Hard facts
Link: http://thinkquarterly.co.uk/01-data/soft-values-hard-facts/
What it is: Interview with Peter Kruse on tapping into behavioural change
Why you should read it: A unique methodology utilising qual and quant to predict people’s behaviour
Title: Lenny Murphy shares his Thoughts on the Bumpy Future of Market Research
Link: http://www.researcharts.com/2011/04/lenny-murphy-on-the-bumpy-future-of-market-research/
What it is: Opinion on some of the key trends within the research industry
Why you should read it: Convincing rationale on why the research industry might split into three distinct segments
Title: The devil in the details: Qualitative recruitment screeners
Link: http://wipqrtalks.wordpress.com/2011/04/17/the-devil-in-the-details-qualitative-recruitment-screeners/
What it is: Broad overview of the importance of qual screeners
Why you should read it: Comprehensive overview that acts as a refresher for more senior hands and guidance for more junior
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