If you are looking for avoidance strategies to distract you from the impending nuptials, you could do far worse than check out the following eight links:

Title: Brands and branding
Link: http://culturalstrategygroup.com/wp-content/uploads/2010/10/brands-and-branding-csg.pdf
What it is: Model for defining brand culture from former Harvard Business School professor
Why you should read it: A succinct method for capturing the nature of [...]