Today I am experiencing a combination of jetlag and pride, having just returned from the ARF’s 75th Anniversary Annual Convention in New York.
I was there to present our paper on “New shopper journeys: the influence of digital media touchpoints” along with our clients on this project, Microsoft Advertising and Carat North America.
It is without doubt [...]
Today we decided to say goodbye to our binder. (Shout quickly if you want one – it’s off to Freecyle shortly.) I felt strangely resistant to this. As a grad trainee, learning to use the binder was pretty much Point 1 on the induction plan. So the fact that our binder is now redundant feels [...]
I was feeling very popular earlier. I’d just successfully fielded something like my twentieth unsolicited sales call of the day. But I was curious. Why all this sudden love from suppliers whose names all sounded vaguely like teams on the Apprentice? Impact! Check. Progress! Check. Vanguard! Check. (I’m making these up, but you get the [...]