I went to my first conference held abroad to give my first conference presentation, and ended up with my first conference win. Which was nice. I’ve blogged my thoughts on the conference at my personal site.
Brandheld – our in-depth study in the mobile internet landscape with key recommendations on how to improve adoption – won the IPA/Simon Broadbent award for Best Paper, as voted for by the conference delegates.
Brandheld is without a doubt the most challenging and rewarding project I’ve worked on, and it’s great to see it being recognised publicly, in addition to the feedback we’ve received from those organisations that participated in or purchased the research findings.
The project wouldn’t have been the success it has been without the strong project team behind it. In addition to my contribution, the project was led by Alex Charlton, Kat Slater (not that one) and Daniel Baldwin (not that one, either) managed and ran the majority of the qualitative stages, and there was additional support at different stages of the project from Carolina, Lee-Ann and Rebecca.
Although the findings are approaching a year-old, they are as relevant as ever and we’re continuing to see a positive response from the organisations we present the findings to.
An on-site 60-90 minute presentation, a 50 page written report and the full quantitative dataset are available for purchase. More details on these, and the project, can be found at http://www.essentialresearch.co.uk/brandheld/
The award-winning presentation (which was 20 minutes) is embedded below (RSS readers may need to click through). Although I’ve included the speaker notes, I’m unable to include the videos due to terms and conditions our participants agreed to.
Congratulations to the other award winners – Mediacom, BSkyB, Ipsos MediaCT and the Guardian, as well as to the MRG committee, and particularly Neil and Stuart, for organising a great event. (Nearly all of) the presentations can be downloaded from the MRG website.
Now it’s time to start thinking about our next “house special”
An attention-grabbing dialogue is price comment. I think that it’s best to write more on this subject, it won’t be a taboo topic however usually people are not enough to speak on such topics. To the next. Cheers