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I’ve written a couple of things in the past few weeks. To coincide with speaking at the MRG Conference, I wrote an article for Mediatel on Brandheld entitled “Mobile internet adoption isn’t an inevitability”. And in a response to a debate in Research magazine as to whether bigger or smaller agencies are better, I wrote “What if [...]  Essential and ITV have been shortlisted for the 2010 Research Award for New Consumer Insights for our large and ambitious study looking at cross-media consumption of ITV’s major TV properties including the X Factor and This Morning. Winners are announced in early December. We hope to reveal a bit more about the study soon. |
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