Following on from Stuart’s excellent post about his experiences of working with and researching new media as a platform, I’d like to draw attention to a couple of recent examples of digital marketing that caught my eye.
(They have all been around the blogosphere a couple of times already, but there is a reason for that. They’re good.)
As was the case with early examples of TV advertising being radio spots with a picture, the first wave of digital video advertising was essentially repurposed TV spots.
But increasingly, we’re seeing marketing take advantage of the strengths of the medium. An absence of a standard, inflexible format. Interactivity. Spreadability.
Kudos to W&K and Lionsgate for the following:
Click through for the Expendables
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