The Brandheld bandwagon continues to roll: The MRG has asked us to present the findings at their conference in Malta in November, which means that Simon gets to add another country to his list of ‘countries I’ve visited’ – of which there are currently 4.
This is all very exciting, but something of a pyrrhic victory as our other two showpiece submissions (some extremely ambitious pan-platform audience work with ITV, and some equally ambitious multi-country, multi-screen customer journey work with Microsoft and Carat) were summarily rejected. We don’t know why.
Fingers crossed for the MRS awards then.
Stuart
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