I had a look at the Guardian’s Magazine ABCs report card today and saw that the circulation figures for Nuts, Loaded AND Zoo are all down over 20% (year on year). At first I took this to mean that the UK’s male population had grown up a bit- perhaps opting for slightly more ‘intellectual’ alternatives. But then I realised my mistake- boys must just be going online and to their phones instead. A triumph for male-kind really as now they can get the kind of content championed by Nuts, Zoo and Loaded anytime, anywhere and go almost undetected behind the innocent glow of their iPhones…
Recent Comments