Am I 'Nuts' or am I right?

I had a look at the Guardian’s Magazine ABCs report card today and saw that the circulation figures for Nuts, Loaded AND Zoo are all down over 20% (year on year).  At first I took this to mean that the UK’s male population had grown up a bit- perhaps opting for slightly more ‘intellectual’ alternatives.  But then I realised my mistake- boys must just be going online and to their phones instead.  A triumph for male-kind really as now they can get the kind of content championed by Nuts, Zoo and Loaded anytime, anywhere and go almost undetected behind the innocent glow of their iPhones…