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Following on from Stuart’s excellent post about his experiences of working with and researching new media as a platform, I’d like to draw attention to a couple of recent examples of digital marketing that caught my eye. (They have all been around the blogosphere a couple of times already, but there is a reason for that. [...]  Ten years ago this week I started a job that was to change my life, heading up a new BBC audience research team in what was then called the ‘New Media’ division. And it really was new: BBC Online was a mere two-and-a-half years old, it had 3 million monthly unique users (it now has nearly [...] I had a look at the Guardian’s Magazine ABCs report card today and saw that the circulation figures for Nuts, Loaded AND Zoo are all down over 20% (year on year). At first I took this to mean that the UK’s male population had grown up a bit- perhaps opting for slightly more ‘intellectual’ alternatives. [...] The Brandheld bandwagon continues to roll: The MRG has asked us to present the findings at their conference in Malta in November, which means that Simon gets to add another country to his list of ‘countries I’ve visited’ – of which there are currently 4. This is all very exciting, but something of a pyrrhic victory as [...] |
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