The public has voted. So we're talking at the ARF Convention.

ARF Re:Think logo

This year the ARF decided to let the industry decide which papers they’d like to hear presented at their Re:Think convention in New York. We’re delighted to say that our presentation, “The Future of Mobile Advertising”, co-written with Microsoft Advertising and ROI Research, was one of those voted in.

Together with ROI, we’ve done some really thought-provoking research and it will help to change the way that the industry sees the potential of mobile advertising in a range of product categories.

With this project, and our ‘House Special’ study, BrandHeld, we’re suddenly all about the future of mobile advertising. And with the recent UK launch of The GSMA Mobile Media Metrics from ComScore, things are really starting to take off.

If you can’t make it to New York, we’ll post some updates from the Convention – and hopefully a copy of the slides too.

Stuart