It’s been an exciting past week here at Essential as we have made a couple of key appointments.

Nils Arnold has joined us as Director of Quantitative Research. As many of you will know, Nils is a heavyweight quant researcher and econometrician, having previously worked as Head of Marketing Sciences at Ipsos MORI, Associate Director at 2:CV and senior analyst at Dunnhumby. Nils was most recently at Mindshare. He joins us with a simple goal – grow our quantitative research proposition. You can expect to hear from him soon.

Gemma Bradford has joined us as Office Manager. Having attempted to plug the gap myself for the past 6 weeks, this feels like a rather monumental appointment – particularly as Gemma already knows the job inside out, having held very similar roles at a range of TV production companies. Apart from the day-to-day running of the place, Gemma is restoring some much-needed order to our invoicing and credit control. She even has her very own copy of Sage. Which we’ve all found strangely exciting.

Stuart