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March 2010
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New additions to the team

It’s been an exciting past week here at Essential as we have made a couple of key appointments.

Nils Arnold has joined us as Director of Quantitative Research. As many of you will know, Nils is a heavyweight quant researcher and econometrician, having previously worked as Head of Marketing Sciences at Ipsos MORI, Associate Director at [...]

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The public has voted. So we’re talking at the ARF Convention.

ARF Re:Think logo

This year the ARF decided to let the industry decide which papers they’d like to hear presented at their Re:Think convention in New York. We’re delighted to say that our presentation, “The Future of Mobile Advertising”, co-written with Microsoft Advertising and ROI Research, was one of those voted in.

Together with ROI, we’ve done some [...]

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Domestic Robocop

Drawing inspiration from Robocop, Minority Report and other future-facing science fiction, this video presents an interesting look at what our daily lives could become once our reality is fully augmented.

Augmented (hyper)Reality: Domestic Robocop from Keiichi Matsuda on Vimeo.

Exciting, or worrying?

Those that know us will have noted that our iPhones are never far from our hands. [...]

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