It’s been an exciting past week here at Essential as we have made a couple of key appointments.
Nils Arnold has joined us as Director of Quantitative Research. As many of you will know, Nils is a heavyweight quant researcher and econometrician, having previously worked as Head of Marketing Sciences at Ipsos MORI, Associate Director at [...]
ARF Re:Think logo
This year the ARF decided to let the industry decide which papers they’d like to hear presented at their Re:Think convention in New York. We’re delighted to say that our presentation, “The Future of Mobile Advertising”, co-written with Microsoft Advertising and ROI Research, was one of those voted in.
Together with ROI, we’ve done some [...]
Drawing inspiration from Robocop, Minority Report and other future-facing science fiction, this video presents an interesting look at what our daily lives could become once our reality is fully augmented.
Augmented (hyper)Reality: Domestic Robocop from Keiichi Matsuda on Vimeo.
Exciting, or worrying?
Those that know us will have noted that our iPhones are never far from our hands. [...]