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Press release: Handsets, cost and connection speed holding back mobile internet adoption
London, 21 January, 2010: A huge 76% of mobile phone users don’t use their mobile to access the internet a UK-wide study into our mobile habits by leading research specialist Essential Research has revealed. The news comes despite industry [...] We’ve just completed our latest House Special, ‘Brandheld’ which investigates consumers’ mobile habits in the UK. What we’ve seen is there is genuine interest from consumers to engage with brands that they already connect with in everyday life by using mobile internet services as an extension and addition to this whilst on the move. AdAge reports today on an interesting survey from the Consumer Electronics Association in the US, which offers some evidence that consumers no longer see new technology as a discretionary purchase – but as an intrinsic part of their everyday lives. And they are sacrificing clothes and food to pay for those smartphone upgrades. (Sort of.) [...] |
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