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December 2009
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Essential Research Christmas Awards 2009

The ceremony for the 2009 Essential Research Christmas awards was held at the opulent Lots Road Pub & Dining Room. The winners were:

The Frank Sinatra award for “Getting married her way” went to…

Merry e-Xmas

We’ve had a deluge of Xmas eCards in our inboxes over the last few days. Which is lovely of course. My favourite has to be this effort from BBC Worldwide.

Seasons greetings.

Stuart

We better learn Chinese!

I somehow ended up on a mailing list of European Travel Commission NewMedia Trend Watch (phew..!) newsletter and came across an interesting article summarising what  Google CEO Eric Schmidt thinks about the future 5 years…

Two points grabbed my attention:

1. Five years from now the internet will be dominated by Chinese-language content.

All I can say [...]

Producing polls, plotting personalities and predicting preferences

Some people only take part in research for financial benefit. There’s no point pretending this motivation doesn’t exist, because it does. Instead, it should be recognised and marginalised. This is done through a combination of the metaphorical carrot and stick.

I won’t dwell on the stick, since these mechanisms should be hygiene factors for [...]