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December 2009
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Essential Research Christmas Awards 2009

The ceremony for the 2009 Essential Research Christmas awards was held at the opulent Lots Road Pub & Dining Room. The winners were:

The Frank Sinatra award for “Getting married her way” went to…

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Merry e-Xmas

We’ve had a deluge of Xmas eCards in our inboxes over the last few days. Which is lovely of course. My favourite has to be this effort from BBC Worldwide.

Seasons greetings.

Stuart

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Producing polls, plotting personalities and predicting preferences

Some people only take part in research for financial benefit. There’s no point pretending this motivation doesn’t exist, because it does. Instead, it should be recognised and marginalised. This is done through a combination of the metaphorical carrot and stick.

I won’t dwell on the stick, since these mechanisms should be hygiene factors for [...]

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