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	<title>Comments on: Remove the plural from tools and&#8230;</title>
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	<description>Thoughts and Musings from Essential Research</description>
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		<title>By: Simon</title>
		<link>http://www.essentialresearch.co.uk/blog/2009/09/remove-the-plural-from-tools-and/comment-page-1/#comment-41</link>
		<dc:creator>Simon</dc:creator>
		<pubDate>Tue, 08 Sep 2009 21:48:50 +0000</pubDate>
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		<description>If it is indeed an image problem, then we as an industry should seek out ways to rectify that. Perhaps the MRS could start accrediting organisations on performance in addition to payment of fees/adherence to code of conduct - but that is a can of worms for another day!</description>
		<content:encoded><![CDATA[<p>If it is indeed an image problem, then we as an industry should seek out ways to rectify that. Perhaps the MRS could start accrediting organisations on performance in addition to payment of fees/adherence to code of conduct &#8211; but that is a can of worms for another day!</p>
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		<title>By: Robert</title>
		<link>http://www.essentialresearch.co.uk/blog/2009/09/remove-the-plural-from-tools-and/comment-page-1/#comment-39</link>
		<dc:creator>Robert</dc:creator>
		<pubDate>Tue, 08 Sep 2009 09:21:39 +0000</pubDate>
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		<description>But perhaps Taylor believes these errors are endemic? People often criticise &#039;research&#039; when what they mean is &#039;crap research&#039;, but it all hinges on how widespread that is...</description>
		<content:encoded><![CDATA[<p>But perhaps Taylor believes these errors are endemic? People often criticise &#8216;research&#8217; when what they mean is &#8216;crap research&#8217;, but it all hinges on how widespread that is&#8230;</p>
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		<title>By: Should we listen to every conversation? &#171; Curiously Persistent</title>
		<link>http://www.essentialresearch.co.uk/blog/2009/09/remove-the-plural-from-tools-and/comment-page-1/#comment-36</link>
		<dc:creator>Should we listen to every conversation? &#171; Curiously Persistent</dc:creator>
		<pubDate>Sun, 06 Sep 2009 15:32:15 +0000</pubDate>
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		<description>[...] we listen to every&#160;conversation?  Posted on September 6, 2009 by Simon Kendrick   Over on the Essential Research blog, I have responded to a post by a social media conversation monitor who eulogised the death of focus [...]</description>
		<content:encoded><![CDATA[<p>[...] we listen to every&nbsp;conversation?  Posted on September 6, 2009 by Simon Kendrick   Over on the Essential Research blog, I have responded to a post by a social media conversation monitor who eulogised the death of focus [...]</p>
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