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Over the past few years, various e-readers have been sparking up in the press- most notably the Amazon Kindle and the Sony Reader. And now Google is jumping in as well to, in Microsoft’s opinion, monopolise the digital book format, a sure sign that something big is happening. I’ve always quite snobbishly rejected e-books and their e-readers, [...]  It’s six months old now but I’ve only just got around to reading this eulogy for the focus group. In it, some recent marketing errors are highlighted. Namely: Tropicana’s new logo The author chasistes the companies for not listening. Rather bizarrely, she then squarely places the blame for this on the use of [...] |
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