Simon Kendrick has joined us from ITV as a Research Manager. He joined from ITV, where he was a Commercial Research Consultant. Simon was heavily involved in the syndicated Television Opinion Monitor and specialised in understanding the online VOD marketplace.

Simon began his research career at GfK NOP Media. He has a First in [...]

First there was Samsung’s LED sheep viral ad and now sheep have been spotted wearing branded vests while grazing near motorways and railway lines. Apparently this is already being described as ‘lambient media’